1. Header & Announcement Bar
High Priority
Key Design Elements
Clean navigation with teal announcement bar featuring rotating social proof messages. Logo uses warm saffron/rust colors that connect to the brand name.
- Rotating Announcement Bar: Multiple messages cycle through - "Free Shipping, COD Available", "90000+ Delightful Deliveries", "4.68/5 Based 12000+ Reviews", "Trusted by 75000+ customers"
- Social Proof Focus: Review ratings, delivery counts, and customer numbers prominently displayed
- Clean Navigation: WOMEN'S WEAR | NEW ARRIVALS | SHOP BY COLLECTION | ABOUT US | CLEARANCE SALE | REVIEWS
- Utility Icons: Search, Account, Cart on right side
- WhatsApp Button: Green WhatsApp chat button for instant customer support
Key Insight
Saffron Threads uses the announcement bar as a primary trust-building tool, rotating between shipping info and impressive social proof metrics. This approach builds confidence for first-time visitors.
Include in Rohini Threads?
2. Hero Banners & Lifestyle Photography
High Priority
Visual Style
Full-width lifestyle photography with models, natural outdoor settings, and elegant script typography. Strong focus on lifestyle and emotional appeal rather than just product shots.
- Lifestyle Photography: Models in natural settings (outdoor, homes) wearing the clothing
- Script Typography: Elegant cursive fonts for collection names ("Blooming Tales Collection")
- Multiple Hero Sections: Site uses several full-width banners showcasing different collections
- Seasonal Messaging: "NEW ARRIVALS!" and "Bestsellers Restocked!" to drive urgency
- Color Coordination: Models wear brand colors (saffron, mustard, rust, teal)
Include in Rohini Threads?
3. Brand Story & Tagline Section
Medium Priority
Brand Messaging
Strong brand tagline: "Rooted. Refined. Unmistakably Modern." with "modern silhouettes" messaging. Communicates the blend of traditional and contemporary fashion.
- Brand Tagline: "Rooted. Refined. Unmistakably Modern." - powerful three-word structure
- CTA Buttons: Mustard/yellow "EXPLORE NOW!" buttons that stand out
- Lifestyle Context: Models shown in aspirational settings (stone steps, artistic interiors)
- Color Story: Products shown in warm earth tones matching brand palette
Include in Rohini Threads?
4. Category Display
Medium Priority
Category Presentation
Large 2-column category images with text overlay at bottom. Categories like "Stylish Dresses for Women Online" and "Ethnic Kurta for Women Online" serve dual purpose of navigation and SEO.
- 2-Column Layout: Large category images side by side
- Text Overlay: Category names overlaid on images at bottom
- SEO-Friendly Names: "Stylish Dresses for Women Online" includes keywords
- Model Photography: Shows product being worn rather than flat-lay
Include in Rohini Threads?
5. Product Cards & Collection Page
High Priority
Filter System
Comprehensive sidebar filters: Product Type, Fabric, Pattern, Color, Neck Style, Size, Sleeve Style, Fit Type, Side Slit, Lining, Price. Very detailed for clothing e-commerce.
- Sidebar Filters: 10+ filter categories for precise product discovery
- Product Count: "526 ITEMS" shown prominently
- Sort & Grid Options: Sort dropdown and 2 grid view options
- Large Product Images: Lifestyle photos showing models wearing items
- Star Ratings: Ratings with review counts (e.g., "4.5 | 2 reviews")
- Price Display: Sale price with original price crossed out (Rs. 1,499.00
Rs. 3,199.00) - Image Carousel: Multiple images per product with prev/next arrows on hover
Key Insight
The detailed filter system (Fabric, Pattern, Neck Style, etc.) shows deep understanding of how customers shop for ethnic wear. This level of filtering helps customers find exactly what they want.
Include in Rohini Threads?
6. Trust Badges
High Priority
Trust Elements
Clean icon-based trust badges above the fold: Free Shipping, Returns/Exchange, Secure Checkout, Premium Quality. Simple and effective trust signals.
- Free Shipping: "Forward Orders" - with truck icon
- Returns/Exchange: "7 Days from Delivery" - with box icon
- Secure Checkout: "Secure Payments" - with lock icon
- Premium Quality: "Made under one roof" - with heart icon
Include in Rohini Threads?
7. Footer Design
Low Priority
Footer Elements
Blush pink/beige background footer with four columns: Contact Us, Explore (links), Customer Corner (policies), Newsletter signup. Warm, inviting color that matches brand.
- Contact Section: Email, Phone, WhatsApp link, Support timings
- Explore Links: Product categories (Kurta, Dresses, Tops, etc.)
- Customer Corner: Return requests, Terms, Policies
- Newsletter: Email signup with "Sign up" dark button
- Social Icons: Facebook, Instagram, X (Twitter)
- Background Color: Warm blush pink (#F5E6E0 approx)
Include in Rohini Threads?
8. Colors & Typography
Medium PriorityColor Palette
Typography
- Headings: Mix of serif and script fonts for elegant feel
- Script Font: Used for collection names and brand messaging
- Body Text: Clean sans-serif for readability
- Navigation: Uppercase, spaced letters for menu items
Include in Rohini Threads?
Implementation Priority Matrix
High Impact + Low Effort (Do First)
Rotating Announcements
Social proof messagesWhatsApp Button
Customer supportTrust Badges
Icon-based badgesHigh Impact + Medium Effort
Product Filters
Sidebar filteringStar Ratings
On product cardsPrice Display
Sale + originalMedium Impact + Higher Effort
Lifestyle Photography
Professional shootsImage Carousel
Multi-image hoverScript Typography
Collection namesKey Takeaways for Rohini Threads
What Saffron Threads Does Well
1. Social Proof Everywhere: Review counts, delivery numbers, customer trust metrics displayed prominently
2. Warm Brand Identity: Consistent use of saffron/rust colors that connect to the brand name
3. Lifestyle Focus: Models wearing products in aspirational settings rather than flat product shots
4. Detailed Filtering: Comprehensive filter options specific to ethnic wear shopping behavior
5. Multiple CTAs: WhatsApp, newsletter, and clear product actions throughout
Applicability to Rohini Threads (Bags & Pouches)
Highly Applicable: Rotating announcement bar with social proof, trust badges, WhatsApp integration, warm color palette
Needs Adaptation: Lifestyle photography (show bags in use/context), filters would be different (material, size, occasion, style)
Different Approach Needed: Fewer filter categories than clothing (bags are simpler), product cards may not need as many images