Design Reference: Aadyaa.com

Header & Navigation

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Header Design

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Centered Logo with Decorative Font

Elegant script-style logo "aadyaa" centered in header. Creates premium, artisanal brand feel.

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Minimal Icon Bar

Right-aligned icons: Search, Account, Wishlist (heart), Cart. Clean, uncluttered design.

3

Circular Category Quick Links

Horizontal scroll of circular category images below header: Bestsellers, New, Valentine, under Rs.2000, etc.

Decision Required: Header Layout?

Center the logo (premium feel) Add circular category quick links Add wishlist heart icon Keep current left-aligned logo

Medium Priority - Brand positioning decision

Announcement & Offer Bars

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Multiple Announcement Layers

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Top Announcement Bar

Dark background with key USPs: "92.5 Silver | Lasts Forever | 22K Gold Plated | Easy Returns"

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Scrolling Offers Ticker

Auto-scrolling promotional offers: "Valentine's Day Special | Use Code: LOVE15", "Get 10% OFF | Orders Above 3000"

                    Key Insight: Aadyaa uses TWO announcement layers - one for brand USPs (static) and one for current offers (scrolling). This maximizes information without overwhelming the header.
                

Decision Required: Announcement Strategy?

Add USP bar (Handcrafted | Made in Pune | Eco-friendly) Add scrolling offers ticker Single announcement bar only

High Priority - Immediate value communication

Circular Category Navigation

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Category Quick Access

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Lifestyle Circular Images

Categories shown with lifestyle/product images in circular frames: "Shiny Silver", "Oxidized Silver", "22k Gold Plated", etc.

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Clean Labels Below

Simple text labels centered below each circle. No borders, minimal styling.

Decision Required: Category Display Style?

Current Rohini Threads uses icon-based cards. Consider switching to lifestyle images.

Circular lifestyle images Square/rounded cards with images Keep current icon-based cards

Medium Priority - Requires lifestyle photography

Hero Banners & Promotions

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Hero Section

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Large Typography Overlay

"Valentine's Special" in elegant serif font, "FLAT 15% OFF" in bold. Clear promotional message.

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Product Lifestyle Shot

Jewelry shown in context with soft, premium lighting. Creates aspirational feel.

Decision Required: Hero Banner Style?

Promotional banners with offers Lifestyle imagery (bags in use) Multiple banner slideshow Keep current hero design

High Priority - First impression area

Product Card Design

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Product Grid

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Clean White Background

Products on pure white background. Professional, e-commerce standard look.

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Image Variant Dots

Small dots below image indicate multiple product images. User can hover/swipe to see variations.

3

Descriptive Product Name

Full product name with material: "Itihaas Kudi Bugadi | 92.5 Sterling Silver". Price below.

4

Star Ratings with Count

5-star rating display with review count "(1013)". Builds social proof.

                    Notable: Aadyaa shows review counts (1013) prominently on product cards. This builds massive social proof - consider adding reviews to Rohini Threads.
                

Decision Required: Product Card Enhancements?

Add image variant dots Add star ratings & review count Include material in product name Use outlined "Add to cart" buttons

High Priority - Direct sales impact

Video Testimonials Section

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Customer Videos

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Real Customer Videos

Vertical video thumbnails showing real customers wearing/unboxing products. Play button overlay.

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Social Proof Gallery

Multiple video testimonials in a horizontal scroll. Creates authenticity and trust.

                    Unique Feature: Video testimonials are powerful social proof. For Rohini Threads, this could be customer unboxing videos or craftsman behind-the-scenes content.
                

Decision Required: Add Video Section?

Customer testimonial videos Behind-the-scenes crafting videos Instagram feed embed instead Skip video section for now

Low Priority - Requires content creation

Trust Badges & USP Icons

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Trust Section

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Certification Badge

"92.5 Silver Jewellery" - Material authenticity guarantee with icon.

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Shipping & Numbers

"Shipping Worldwide", "3000+ Original Designs" - Specific numbers build credibility.

3

Origin & Returns

"Handcrafted In India", "Easy Returns" - Local pride + risk reduction.

Decision Required: Trust Badge Content?

Suggested badges for Rohini Threads:

100% Handcrafted Made in Pune Eco-Friendly Materials X+ Unique Designs 4000+ Happy Customers

High Priority - Builds purchase confidence

Color Palette & Typography

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Aadyaa Color Scheme

#1c1c1c
Primary Dark

#de4848
Accent Red

#390007
Deep Burgundy

#fafafa
Off-White BG

Typography

Element	Aadyaa	Rohini Threads	Recommendation
Headings	Lato (600)	Playfair Display	Keep Playfair - more artisanal
Body	Poppins (400)	Open Sans	Consider Poppins - more modern
Buttons	Uppercase, 0.1em spacing	Normal case	Try uppercase for premium feel

Decision Required: Design Updates?

Use dark buttons (#1c1c1c) Uppercase button text Switch to Poppins font Keep current styling

Low Priority - Subtle refinements

Quick Reference: Priority Matrix

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Priority	Element	Effort	Impact
High	Trust Badges Section (Handcrafted, Made in Pune)	Low	High - Builds credibility
High	Product Cards (Ratings, Material info)	Medium	High - Direct sales impact
High	Announcement Bars (USP + Offers)	Low	High - Immediate value
Medium	Circular Category Navigation	Medium	Medium - Visual appeal
Medium	Hero Banner Promotions	Medium	Medium - First impression
Medium	Centered Logo Layout	Low	Medium - Brand positioning
Low	Video Testimonials	High	Medium - Requires content
Low	Typography/Color Refinements	Low	Low - Subtle changes